On November 9^th, 2016 W&B hosted the latest China Law Salon session entitled “Interpretation of Trademark Disputes and the Drafting of Legal Instruments” in Meeting Room D of its new office at F26 of The Center. The salon, attended by 74 legal representatives from enterprises and law firms, was co-hosted by the Shanghai Trademark Association and W&B Intellectual Property Agency Ltd. The speakers were Ke Xiaojun, former Director of the Shanghai Trademark Association and former Vice Chairman of the Trademark Agency Specialty Committee; and Mei Yuan, attorney from W&B Intellectual Property Agency Ltd.

The lecture was composed of three parts: “The Drafting of Legal Instruments”, “2015 Typical Cases of the Supreme People’s Court”, and “The “Value Mining” of Case Materials: Cumulative Experience + Ways of Thinking”.

Mr. Ke began his lecture with an analysis of a famous legal case involving an administrative dispute over a trademark objection review. Concerned case parties included Beijing Fuliansheng Shoes Co., Ltd, the SAIC Trademark Review and Adjudication Board and Beijing Neiliansheng Shoes Co., Ltd. This example was designed to provide participants with a more concrete understanding of trademark administration and the protection of IP rights. Mr. Mei then discussed the drafting of legal instruments from its definition,  types of documents, characteristics, theoretical foundations and some writing tips. He then shared his personal experiences and techniques in legal writing. During the lecture, Mr. Mei also contracted the focus and techniques necessary for writing in a common law system versus a continental law system, using examples that included negative illustrations. The audience was progressively energized by Mr. Mei’s humorous attitude and by his vivid examples of legal document writing; which vigor motivated them to interact vigorously with him. 

During the last part of “The “Value Mining” of Case Materials: Cumulative Experience + Ways of Thinking”, the speakers recommended several major official court and business databases, to help the participants improve their daily work productivity through resource sharing. The speakers also introduced special solution ideas drawn from typical recent trademark infringement cases, in order to assist the participants in enforcing their rights and interests from the perspectives of the various conflicts involved in trademark infringement disputes. The two-hour salon was productive because it offered a series of illuminating study cases.

After the event concluded, enterprise representatives engaged with the speakers to interactively discuss the trademark enforcement-related legal issues they encountered at work. The participants provided positive feedback on the teaching methods and the content of the lecture.