In order to further regulate the child model industry, and protect the legal rights of minors, the Binjiang, Hangzhou, Zhejiang People's Procuratorate Meeting collaborated with the Binjiang, Hangzhou District Market Supervision and Administration Bureau and the Binjiang, Hangzhou Communist Youth League District Committee to publish the “Guidelines on Regulating Child Model Activity and Protecting Legal Rights of Minors” (the “Guidelines”). This is the first system of regulations for child model protection in China.

The Guidelines primarily address the scope of child model activity, legal responsibilities of child models and their guardians, the work involved in functional departments, etc. It places emphasis on regulation of illegal or covert use of child workers and safeguarding the right to education for minors, therein promoting child model work that complies with the physical and mental development of children. For example, in child model work, children under 10 years of age cannot be used to endorse advertisements; child models cannot work continuously for over one week or cumulatively over one month, resulting in their dropping out of school in clear or covert forms; prohibition of continuous child model work for over 4 hours, etc.

Source: The Legal Daily